Produzione Scientifica
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Filters: Author is Morra, M.C. [Clear All Filters]
Original or counterfeit luxury fashion brands? The effect of social media on purchase intention,
, Journal of Global Fashion Marketing, Volume 9, Number 1, p.24-39, (2018)
Social vs traditional media communication: brand origin associations strike a chord,
, Journal of Research in Interactive Marketing, Volume 12, Number 1, p.2-21, (2018)