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Produzione Scientifica

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Filters: Author is Di Gregorio, A.  [Clear All Filters]
2018
Social vs traditional media communication: brand origin associations strike a chord, Morra, M.C., Ceruti Francesca, Chierici R., and Di Gregorio A. , Journal of Research in Interactive Marketing, Volume 12, Number 1, p.2-21, (2018)