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Produzione Scientifica

Found 2 results
Filters: Author is Morra, M.C.  [Clear All Filters]
2018
Original or counterfeit luxury fashion brands? The effect of social media on purchase intention, Morra, M.C., Gelosa V., Ceruti Francesca, and Mazzucchelli A. , Journal of Global Fashion Marketing, Volume 9, Number 1, p.24-39, (2018)
Social vs traditional media communication: brand origin associations strike a chord, Morra, M.C., Ceruti Francesca, Chierici R., and Di Gregorio A. , Journal of Research in Interactive Marketing, Volume 12, Number 1, p.2-21, (2018)